New tech promises to help men last up to 7x longer in bed

At some stage, we all have reached the point where our spam filter is overflowing and has nothing more to give. For every conceivable (and unthinkable) problem, a solution - often in the form of pills - is suggested, or a pump, and so on and so forth. Often these offers are really funny, but rarely useful. If Myhixel has its way, men who suffer from premature ejaculation will no longer have to entertain such dubious offers.

Longer duration through the power of technology

According to Myhixel's press release, a team of scientists, urologists and psychologists are said to have found the solution to premature ejaculation. According to the company, a gamified app, together with a personalized, scientifically based program and a tool that looks a bit like a smart speaker, could help men better control their climaxes. Using this combination of hardware and software, male users can prolong sexual intercourse by up to seven times in a completely natural way.

The ominous "loudspeaker" is in reality a masturbator with which, in combination with the app, men can train their ejaculation. This works by using different goals that are displayed in the app. In the end, you get points for not ejaculating. It's weird. The masturbator is theoretically not a sex toy, but it does heat up to body temperature and can vibrate.

Two different programs are offered for your endurance training, which can be loaded after registration. Here they are in all their marketing gloss:

1. Myhixel TR includes Myhixel Play TR program + Myhixel I device - Ideal for solo or partner play. For men who want to enjoy an enhanced, longer-lasting experience. For men who want next-level pleasure, who want to acquire specific motor skills that improve the quality of their sexual performance.

2. For men who ejaculate within three minutes of sexual interaction with penetration. Myhixel Med, is the Play MED program + Myhixel I device and also includes the first online appointment with specialized professionals – the program is a cognitive-behavioral treatment (CBT) protocol that allows the control of ejaculation in a completely natural way.

You can see for yourself in this video how Myhixel explains all of this. Perhaps moving images are better than words:

The company says your data anonymous and safely secured, which will either raise eyebrows or come as a huge relief. It does not go into detail here.

If you want to try the tool/toy/trainer, you have to pay £189 for the device including Play-TR code in the UK. For the MED starter pack including the device, a code and an online appointment, a considerable sum of£239 must be put on the table. At least you get the app itself for free.

• You can download the Myhixel app for Android here
• You can download the Myhixel app for iOS here

Does Myhixel actually work?

Being able to last longer in bed longer without any aids will sound good to most men (if not a bit like a bad spam email). Myhixel states that special therapists have spent five years researching the control method. Five years and 500 male subjects. The last clinical trial was even published by an international medical journal.

I honestly admit: I haven't tried the app myself (I simply lack the necessary equipment). But while I think the first offer is just a gimmick, I can imagine the Myhixel MED package to be quite useful. Because if you really have problems in this area of your love life, you can at least get online help here. But for lasting success, this app and its toy do not seem to be really suitable.

As a toy, fine, but for me, it's too expensive. The longer-term use of professional help seems to me to make more sense and in the long run, will be more effective. After all, the company does not show how long the increase in performance lasts after a few months or even years if the test person is not permanently supervised by specialists. In the case of the app, the call for help is voluntary.

What do you think of Myhixel's solution to premature ejaculation? Let us know below the line.