Hot topics

Apple takes action against book revealing its trade secrets

App store confidential book
© Screenshot / nextpit

Read in other languages:

A recently published book by a former Apple employee provides exciting insights into Apple's business. The Californian company is anything but enthusiastic about the publication and is now taking legal action against the publication. What secrets does Apple want to protect?

German newspaper Die Zeit reported about Apple's efforts to have an already published book taken off the market. The book entitled "App Store Confidential" was written by Tom Sadowski and provides insights into Apple's App Store business. The author was responsible for the App Store in Germany, Austria, and Switzerland until November last year.

The blurb of the book reads promisingly (translated from German):

"This book gives an insightful and entertaining look into the world of the App Economy from someone who knows their way around. Tom Sadowski was initially responsible for iTunes marketing for ten years, followed by the app business in Germany, Austria and Switzerland [...] Exciting insights into the world of the app economy, valuable tips for app developers and a glimpse into the future of a billion-dollar business with unimaginable growth rates."

For Apple fans, app developers and competitors, this book seems to be an excellent way to gain unprecedented insights into Apple's most successful business alongside the iPhone. Apple doesn't really like that idea. The US company is now taking action against the publication of the book with the help of its lawyers. According to the report, Apple is calling on Murmann Verlag to recall all book copies already in circulation and to destroy all book manuscripts. According to media reports, a cease-and-desist declaration was enclosed. The publisher and author wants to take action against Apple's claim.

Die Zeit asked Apple for a statement. The company said: "Apple has long promoted a free press and supports authors of all kinds, but the author has violated his employment contract."

Trade secrets of considerable economic value to Apple had been disclosed. You can still buy the book at Amazon - as a Kindle edition or paperback. Should Apple prevail, the book will probably disappear from the market. If you want to have an insight into Apple's App Store business, you can still strike now. The book costs €11.99 in the e-book version and €18 as a paperback. Apple's unwanted marketing measure will probably drive up the sales of the books enormously. We have bought a copy and will tell you what "secrets" the former Apple employee reveals in his field report once we've had a chance to read it.

Die Zeit has produced a podcast episode on the subject. You can listen to it via SoundCloud. Unfortunately, the conversation is in German though.

What do you think about this story? Let us know below the line.

Source: Zeit.de

 The Best Portable Projectors in 2024

  The best choice The best value for money The best for less The all-rounder The challenger The best laser TV
Product
Image Xgimi Halo+ Product Image Dangbei Neo Product Image Technaxx TX-127 Product Image Samsung Freestyle Product Image Nebula Anker Capsule 3 Laser Product Image Formovie Theater Product Image
Offers

To find out more, browse through our comprehensive Portable Projectors buying guide.

nextpit receives a commission for purchases made via the marked links. This has no influence on the editorial content and there are no costs for you. You can find out more about how we make money on our transparency page.
Go to comment (2)
Liked this article? Share now!
Recommended articles
Latest articles
Push notification Next article
2 comments
Write new comment:
All changes will be saved. No drafts are saved when editing
Write new comment:
All changes will be saved. No drafts are saved when editing

  • marco sarli 39
    marco sarli
    • Admin
    Feb 21, 2020 Link to comment

    I would really like to read this


  • 49
    storm Feb 21, 2020 Link to comment

    It will live forever on torrents.

    marco sarli